Crown Royal

Fresh Beats Studio

The Challenge

Crown Royal wanted to raise brand awareness in a way that felt authentic to culture—not just present at the moment, but power it. The goal: give a select group of emerging artists an exclusive, hands-on music experience with professional mentorship and creative amplification.

Response

APT-122 designed an interactive, artist-first mobile recording booth that blurred the line between event and studio session.

  • Scheduled 15-minute private recording sessions inside a custom mobile studio.

  • Paired artists with professional producers to choose beats, shape creative direction, and record original tracks on the spot.

  • Delivered finished tracks within 24–48 hours, plus social content optimized for shareability and reach.

The Result

Exclusive mentorship moments between artists and industry producers.

Reinforced Crown Royal’s mission to empower the next generation of creators.

0 million social impressions amplified the experience beyond the room
0 artists recorded original tracks live at the event

Let’s Connect

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Let’s Connect ✱

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