Honda
Grammy Wknd Activation
Strategy
Creative
Production
The Challenge
Maximize visibility for Honda at Grammy weekend’s most RSVP’d party—without blending in as “just another sponsor.”
Response
We built the Honda Stage, transforming check-in into a headline moment:
Live DJ + lighting to energize the line and set the tone.
Photo-worthy backdrop with Honda’s new vehicle at the center.
Seamless production: sound, sightlines, and guest flow engineered for impact.
The Result
0
press hits from a variety of publications
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billion impressions across socials
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event attendees
