Google x Fitbit
Fitbit Ace LTE Launch
Strategy
Creative
Production
The Challenge
Position Fitbit Ace as the new benchmark in wearable tech, while generating buzz among family + tech media.
Response
We created a launch moment with cultural stickiness:
Intimate press + influencer preview experience.
Story-driven product integration across every touchpoint.
Scaled production to ensure flawless delivery on a global stage.
0
earned articles spotlighting Fitbit Ace
0
press + influencer attendees
The Result
Positioned Fitbit as the category leader in youth wearables.
