Google Wellness Salon
The Challenge
Google wanted to introduce the new Fitbit app through an experience that was interactive, memorable, and media-worthy, without feeling like a traditional product demo. The goal: create an environment where wellness was felt, not just talked about, and where press and creators left with a story worth telling.
Response
APT-122 transformed product education into a multi-sensory wellness journey.
Curated interactive vignettes centered on sleep, stress, movement, and nutrition — bringing product benefits to life in real time.
Designed photo-ready moments, from a serene, selfie-ready bedscape to hands-on demos of Fitbit, Char6, and Pixel Watch.
Crafted a seamless guest flow for 90 top press and creators, ensuring high engagement and intentional storytelling.
Built a scalable design system to easily replicate the experience in future markets.
The Result
“Y’all always take such great care of me at your events… and the stress features are so timely. It’s rough for a lot of us [journalists] right now and we need to make sure we’re taking care of ourselves.” — Keyaira Boone, ESSENCE
