How do we use language?

How can we use language to show respect for one another?


Last month we considered the value of inter-generational conversations, which sparked a new thought—how does our choice of language enable us to show solidarity to communities? This is essential to fostering a sense of belonging in the workplace. Using people's preferred pronouns, considering vocabulary choices around neurodiversity or mental health, not making assumptions about someone's identity just because they are part of a certain community—these can be a simple ways to enact our values in everyday settings. 

At Apt-122, we're mindful of how this feeds into the experiences that we design. It can be difficult—because our work is about centring marginalised communities at our events, we need to use certain language to attract these groups. That's why we hire professionals from a variety of backgrounds, to ensure that the communities in our audience are represented in our team. Speaking to each other, and about each other, in ways that are authentic, but not offensive, is key to shaping events that center those who are so often excluded.

In our continuation of custom mailers for Spotify, here's a peek at the exclusive New Year's Eve package we designed.

No one utilises language better than Christine Sun Kim, who taught the art world about deafness in incisive ways. See her work at the Whitney through July 6.

There's always a hilarious take on words in the Rocky Horror Picture Show, and it's their 50th anniversary this year, so no excuse not to head to a screening!

Experience comedian Kiran Deol's signature wit at the Public Theatre on March 29, as part of the Vanguard Residency curated by Margaret Cho.

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Is the political landscape affecting our business?

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Starting Intergenerational Conversations